Toronto, ON, Canada
Data and Analytics · Information Technology · Software
1 - 10 employees
vox pop is a technique used by journalists which consists of interviewing people at random about their views on a given topic, the idea being to represent opinions from a generic cross section of the population. Of course, the number of people interviewed is too small to be a true representation of public opinion. Their technologies now allow us to survey hundreds of thousands of people in the time it takes a journalist to conduct a single interview. And their statistical models allow us to transform these survey data from anecdotal insights into representative statements about the public.Something looks off?