About the Role

At Shakudo, we are pioneering solutions at the intersection of data and AI. As we continue to expand, we're searching for an accomplished Head of Marketing to lead our marketing strategy and execution. This leader has a proven track record and will play a pivotal role in driving our growth, particularly focusing on building scalable paid media and digital marketing initiatives.

The ideal candidate is a hands-on, data-driven marketer with a proven track record of success in Series A/B companies. This role requires someone who thrives in a fast-paced startup environment, can demonstrate measurable success in digital advertising campaigns, and is passionate about leveraging AI-driven marketing strategies.

Key Responsibilities

• Develop & Lead Marketing Strategy: Architect and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and lead generation.
• Digital Advertising Programs: Establish, optimize, and scale paid search, LinkedIn, and YouTube ad campaigns from the ground up.
• Metrics-Driven Approach: Continuously monitor, analyze, and report on the effectiveness of campaigns with a focus on KPIs such as CAC, ROAS, and LTV.
• Cross-Functional Collaboration: Partner with sales, product, and data teams to align marketing initiatives with business objectives and ensure consistent messaging.
• Content & Brand Leadership: Oversee content creation, social media strategy, and thought leadership initiatives to position Shakudo as a leader in the data and AI space.
• Team Development: Build, mentor, and scale a high-performing marketing team as the company grows.

Requirements

• Proven Experience: 7+ years of experience in marketing roles with at least 3 years at the Head/Director level in Series A/B startups, especially in the data and AI sectors
• Technical Marketing Expertise: Demonstrated success in starting and scaling paid search, LinkedIn, and YouTube ad programs
• Data-Driven Mindset: Strong analytical skills with a history of using metrics to drive marketing decisions
• Startup Focus: Must have stable tenures with past employers; we are seeking a candidate who is not a job-hopper but instead demonstrates commitment and results
• Location Requirement: Must be based in Toronto, ON
• Hands-On & Strategic: Willing to roll up your sleeves while also thinking strategically to drive growth and innovation

Nice-to-Haves

• Experience with AI-driven marketing automation tool
• Background in scaling marketing efforts in SaaS or technology companies
• MBA or relevant advanced degree