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Waterloo, ON, Canada · Kitchener, ON, Canada


Administrative Services · Data and Analytics · HR and Recruiting · Professional Services · Software


51-200 employees



founded in


Plum began as an extraordinary idea in 2012 to commercialize the extensive body of academic research in Industrial-Organizational Psychology to help companies reveal people’s true potential. In 2015, Plum officially launched their own IP and platform, starting as a pre-employment assessment for SMBs. In 2017, they began winning deals in the enterprise space, and integrated with SAP SuccessFactors in 2018. As they acquired more enterprise customers, they soon realized that their true competitive advantage was in enterprise talent management. Plum raised a $4.2M Seed round in October 2019 (just months before the COVID-19 pandemic hit) and subsequently built a brand new talent management platform that launched in October 2020. Plum’s AI-driven talent management platform is the single source of truth for human potential and enables enterprises to optimize talent decisions for their entire workforce. It allows them to identify all the potential in their organization, develop that potential for future roles, and match potential to opportunities to accomplish new business objectives. In just six months since launching the new platform, Plum has already won multi-year enterprise deals that include international rollouts with the likes of Sitel, Whirlpool, and a top 5 US Bank. With this strong momentum, Plum is solving new problems for a new target audience in the enterprise talent management space, and is ready to scale to the next level.

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