Job summary:

Who We Are

Nanoleaf creates smart home products that take ordinary experiences and make them extraordinary. We do this by inventing one-of-a-kind products that can help to improve the way we experience our everyday lives, building a strong team of passionate and motivated individuals who want to make an impact in the world, and through always designing with the customers’ needs in mind.

Founded in 2012 by three engineers on a journey to make green technology desirable, the company now has offices in Shenzhen, Paris, and Toronto, Hong Kong, Philippines, and selling in major retailers like Apple, Best Buy, and Home Depot. We are on a mission to build an amazing global brand and team and make a positive impact on the lives of our customers and employees. We love to promote from within, and work towards growing all of our employees toward their potential and career goals. We strive to promote a positive, collaborative and pleasant work culture where everyone can feel welcomed and supported within our Nanoleaf team.

Learn more about us here:

nanoleaf.me

Linkedin.com/company/nanoleaf

Instagram | Twitter @nanoleaf

Youtube | Facebook: @thenanoleaf

Tiktok | Twitch @nanoleafofficial

Who We’re Looking For

Do you love creating YouTube videos and working with social media? Do you have a passion for brainstorming creative ways to shoot a video and tell the brand story? Then we are looking for you!

Nanoleaf is looking for a self-starting Marketing Content Creator to create short video content for YouTube and social media to tell our story to different target markets, and to build a strong Nanoleaf community on social media.

Our ideal candidate has social media management experience, a lot of creative ideas, has experience shooting and editing videos from start to finish, is a natural on camera, and is great at working independently but can also work with others when working in a team.

What You’ll Do

The Marketing Content Creator will be responsible for developing the social media strategy, and creating outward facing content to best represent and build the Nanoleaf brand. You will lead the charge on the ideation, storyboarding, shooting, editing and posting of the video content that goes on our social media channels, including educational content and tutorials.

You will also be responsible for maintaining our community image online by engaging in customer conversations via our social media channels.

This role reports to the Director of Marketing and Creative Director.

Please send your resume and portfolio showcasing videos and social media posts you’ve created to be considered. We will consider any personal video content creation as an asset, so include those as well!

Key Responsibilities:

• Develop and execute an effective social media strategy
  • Manage our social media calendar
  • Plan around product launches, marketing campaigns, promos and other key events
  • Grow and engage our following by creating content that encourages likes, shares, comments and saves.
  • Do research and stay up to date on the latest trends, viral concepts, and social media best practices.
  • Gather insights and track performance of our social media content/strategy.
• Plan, create, and feature in unique and compelling videos for our YouTube channel on a weekly basis (DIY/hacks, event interviews/documentaries, tutorials, etc.).
• Create troubleshooting tutorial videos of common support-related issues.
• Create retail supporting videos to showcase use-cases of our products as needed.
• Create Instagram and TikTok content on a daily basis
• Manage community conversations on social media channels.
• Stay in the loop of upcoming marketing campaigns/promos and find creative ways to push this on social media channels.
• Host and be the face of our videos and live streams.

Key Requirements & Qualifications

• Ability to successfully produce & film short videos/ads/projects required
• Ability to script, plan, shoot and edit engaging and visual media; Excellent editing is a must.
• Knows how to use Premiere Pro or similar video editing software.
• Can work a DSLR camera proficiently
• Excellent creativity and story-telling skills
• An understanding of marketing and social media strategy
• Desire for continuous improvement & learning
• Live streaming and on-camera experience
• This position is based in Toronto, and the person is expected to and must be willing to work 2 days per week in our Toronto HQ Office

What We Offer

• Competitive compensation
• Health and dental benefits
• Centrally located downtown office that’s steps away from the TTC and Union/King Station
• Opportunity to work in a startup-style environment with funding backed by a cash-positive business
• A leadership team that cares about what success looks like for you and works with you to map out your career development and growth
• Enjoy the freedom to express your creativity
• Work in a team of positive, passionate and capable peers who love to work hard and play hard together
• Team-building outings
• Hybrid work from home + work in the office model