Measure Protocol

measureprotocol.com

Measure Protocol is a data platform that empowers publishing, media, agency, and marketing professionals by providing access to the world’s largest holistic behavioral dataset on consumer behavior. Their key products include Measure Discover, which offers insights into digital behaviors across various platforms, Power Index for competitive analysis, and Affinity for understanding user engagement. The company differentiates itself through its commitment to privacy and compliance, ensuring that user data is protected while providing high-quality, zero-party data. With a focus on democratizing data access, Measure Protocol positions itself as a leader in the consumer intelligence space, helping brands make informed, data-driven decisions to enhance their market position and drive revenue growth.